Evoke Names Cris Morton Group President

Evoke, an Inizio company, a global life sciences brand and communications platform, appointed Cris Morton Group President, Marketing. In this role, Morton will lead the marketing and creative agency business globally for the Evoke platform. Morton will report to Evoke CEO Reid Connolly.

In his new role, Morton will collaborate closely with agency leaders across core health care professional (HCP) and direct to consumer (DTC), and global AOR capabilities, along with key subject matter experts across the platform to foster new and exciting opportunities for clients underpinned by the agencies’ strategic expertise and service.

Morton joins Evoke from Havas Health & You where he served as group president for over 12 years and held numerous leadership roles with FCB Health and TBWA/World Health.

“I am thrilled to have Cris join the leadership team at Evoke,” said Reid Connolly, CEO & Founder of Evoke. “Cris’s experience, his leadership style, his passion for creative problem solving, and his commitment to keeping our clients and what’s important to them at the center of everything we do made Cris the ideal leader for where the business is today and where we are going.”

“I am so excited to be joining the Evoke team especially at this moment as there is real, palpable momentum,” said Morton. “There’s also a tremendous passion and energy for leading transformation in the industry as our north star commitment to our clients. The laser focus on ‘health more human’ is powerful and meaningful to me as someone who has spent all my career in healthcare communications.”